Login
Writing

Post Graduate Program in Content Writing

This comprehensive Post Graduate Program in Content Writing equips learners with the skills to become proficient content creators.

Comprehensive curriculum: in-depth modules on storytelling, SEO, content strategy, social media, blogging, and long-form/technical writing Practical experience: real-world projects, assignments, and a capstone to build a professional portfolio Career support: expert-led sessions, mentor feedback, peer reviews, and placement/resume guidance
View Batches
Signature Learning Experience
Post Graduate Program in Content Writing
Share this course

Earn an industry-recognized credential and get access to mentor-led guidance throughout your learning journey.

4.7/5 Program Rating
1,731 Learners Enrolled
All level Level
120 hrs Total Duration
English,Hindi Language
Globally trusted accreditations Recognitions that back every SkillsBiz graduate
Nasscom Certification Six Sigma Certification ISO Certification MSME Certification ISO 9001 Certification Startup India Certification EU Certification MCA Certification Future Skills Certification Nasscom Logo
Program Overview

Experience a modern, outcome-driven curriculum

Built with industry mentors, this program blends immersive live sessions, simulation projects, and on-demand resources so you can master Mandarin Chinese with confidence.

The Post Graduate Program in Content Writing is designed for aspiring writers who want to delve deep into the realm of content creation, storytelling, and digital marketing. Over the course of 192 hours, participants will learn the intricacies of writing engaging content for various platforms while developing essential skills to thrive in the digital space.

Why learners love this program

Each element is crafted to accelerate fluency, cultural context, and career readiness.

  • Comprehensive curriculum: in-depth modules on storytelling, SEO, content strategy, social media, blogging, and long-form/technical writing
  • Practical experience: real-world projects, assignments, and a capstone to build a professional portfolio
  • Career support: expert-led sessions, mentor feedback, peer reviews, and placement/resume guidance
Lectures
96
Guided Hours
120 hrs.
Program Investment
â‚ą59,500
Featured in the media Leading publications covering SkillsBiz Education
The Influencers of India The Indian Publisher The City Carnival Business Up2Date Bharat Bulletin Live The Hindustan Time India 24x7 News Nation Times Featuring Daily Dailyhunt
Learning Outcomes

Unlock the capabilities that matter in real-world communication

Every module stacks practical language skills with cultural fluency, so you can speak confidently in professional, academic, and social settings.

Master grammar, clarity, tone, and concise writing for professional content
Craft compelling narratives and storytelling techniques for diverse formats
Create platform-specific content: blogs, long-form articles, social posts, emails, and landing pages
Apply SEO best practices including keyword research, on-page optimization, and metadata
Write persuasive copy for ads, CTAs, product descriptions, and conversion-focused pages
Develop content strategies, editorial calendars, and content workflows
Optimize content for readability, accessibility, UX, and mobile consumption
Conduct effective research, fact-checking, and source attribution
Edit and proofread professionally using style guides and quality-check processes
Use content management systems and publishing workflows (e.g., WordPress)
Create scripts for video and podcast formats and repurpose content across media
Measure and analyze content performance using analytics and data-driven insights
Define and apply brand voice, tone, and audience segmentation strategies
Build a professional portfolio, craft pitches, and prepare for freelance or in-house roles
Understand legal, ethical, and copyright considerations in content creation
Manage content projects, collaborate with stakeholders, and meet deadlines
Familiarize with essential content tools: SEO platforms, editing assistants, and collaboration software
Certificate

Certificate You'll Receive

Earn an industry-recognized certificate upon successful completion of this course.

Post Graduate Program in Content Writing — Course Certificate
Personalised guidance

Book a discovery call with our program specialists

Get tailored advice on learning paths, certification journeys, and industry opportunities before you enroll.

In a focused 20-minute consultation we map your current proficiency, clarify where you want to get to, and suggest the quickest route to fluency with milestones we can help you hit.

  • Understand the skill gaps holding you back and the modules that can close them in the next cohort.
  • Get a personalised cohort recommendation based on availability, trainer profile, and your weekly bandwidth.
  • Discover global project work and certification add-ons that enhance Mandarin credentials on your CV.

Reserve your slot

Share your details and we will connect within 24 hours to set up a personalised walkthrough.

Curriculum Architecture

Structured modules that build fluency session after session

Explore the complete roadmap—from foundational vocabulary to advanced professional expressions—crafted with practical immersion in mind.

What is Content Writing?
Define content writing and describe its role in digital communication in one clear overview sentence.
2.00 hrs
History and Evolution of Content
Summarize the evolution of content creation and how digital mediums have changed writing practices.
2.00 hrs
Key Responsibilities of a Content Writer
Identify common tasks and responsibilities of a content writer across industries and platforms.
2.00 hrs
Essential Skills and Mindset
Explain the core skills and professional mindset needed to succeed as a content writer.
2.00 hrs
Tools and Platforms Overview
List and briefly describe the main tools and platforms writers use for research, drafting, and publishing.
2.00 hrs

Career Opportunities and Niches
Outline typical career paths and niche areas within content writing such as technical, creative, and marketing writing.
2.00 hrs
Freelancing vs In-house Roles
Compare freelancing and in-house positions and list pros and cons of each working model.
2.00 hrs
Building Professional Networks
Describe strategies to build a professional network and find clients or employers in the content industry.
2.00 hrs
Rates, Contracts, and Negotiation Basics
Introduce fundamental principles for setting rates, drafting simple contracts, and negotiating terms.
2.00 hrs
Career Development and Continuous Learning
Explain approaches for ongoing skill development and staying current with industry trends.
2.00 hrs
Ethical Considerations and Copyright
Summarize key ethical issues in content writing including plagiarism, attribution, and copyright basics.
2.00 hrs
Personal Branding and Online Presence
Describe steps to create a professional online presence that supports career growth, including profiles and content samples.
2.00 hrs

Blogs and Articles
Explain characteristics, purpose, and formats common to blogs and long-form articles.
2.00 hrs
Websites and Landing Pages
Describe the writing considerations for website pages and conversion-focused landing pages.
2.00 hrs
Social Media Content
Identify types of social media posts and how objectives differ across platforms.
2.00 hrs
Email and Newsletter Writing
Summarize best practices for crafting effective email campaigns and newsletters.
2.00 hrs
Multimedia Content and Scripts
Explain how to write scripts and supportive copy for video, podcasts, and other multimedia formats.
2.00 hrs
Whitepapers, Case Studies, and Reports
Outline the structure and tone required for long-form authoritative content like whitepapers and case studies.
2.00 hrs

Structure of Long-form Content
Detail structural elements of long-form content including outlines, sections, and supporting research.
2.00 hrs
Short-form and Microcontent Techniques
Describe strategies for concise writing and crafting microcontent that communicates quickly and effectively.
2.00 hrs
Adapting Content Across Formats
Explain methods to repurpose content between long-form and short-form formats while retaining value.
2.00 hrs
Storytelling in Different Lengths
Illustrate how storytelling techniques vary between longer narratives and brief social hooks.
2.00 hrs
Reader Engagement Strategies
List techniques to increase engagement and retention across both short and long content forms.
2.00 hrs
Examples and Case Studies
Analyze real examples to identify what makes long-form and short-form pieces successful in context.
2.00 hrs

Conducting Effective Online Research
Demonstrate efficient methods to find reliable online sources and gather relevant information for a topic.
2.00 hrs
Interviewing Sources and Experts
Explain how to prepare for and conduct interviews to gather original quotes and insights.
2.00 hrs
Evaluating Source Credibility
Apply criteria to assess credibility and relevance of sources used in content creation.
2.00 hrs
Data and Fact-checking Practices
Describe basic fact-checking workflows and how to verify data before publication.
2.00 hrs
Organizing Research and References
Show ways to organize notes, citations, and research materials for efficient drafting and attribution.
2.00 hrs

Developing a Content Strategy
Outline steps to create a content strategy aligned with audience needs and business goals.
2.00 hrs
Audience Segmentation and Personas
Describe how to create audience personas and tailor content to different segments.
2.00 hrs
Editorial Calendars and Workflow
Demonstrate how to build and manage an editorial calendar and content workflow for consistent publishing.
2.00 hrs
Topic Ideation and Prioritization
Explain techniques for generating content ideas and prioritizing them based on impact and feasibility.
2.00 hrs
Collaboration and Project Management
Summarize collaboration practices with designers, marketers, and stakeholders to execute content plans.
2.00 hrs
Measuring Content Performance
Introduce metrics and KPIs used to assess content effectiveness and inform future planning.
2.00 hrs
Content Repurposing and Evergreen Planning
Describe methods to repurpose existing content and maintain evergreen pieces for long-term value.
2.00 hrs

Introduction to SEO for Writers
Explain basic SEO concepts and why they matter for content visibility and discovery.
2.00 hrs
Search Intent and Content Fit
Differentiate types of search intent and how to match content to user needs.
2.00 hrs
On-page SEO Best Practices
List practical on-page SEO techniques writers should apply when drafting content.
2.00 hrs
Metadata, Titles, and Descriptions
Describe how to write SEO-friendly titles and meta descriptions that improve click-through rates.
2.00 hrs
Technical SEO Basics for Writers
Summarize technical considerations writers should be aware of, such as site speed and mobile-friendliness.
2.00 hrs
Measuring SEO Impact
Introduce tools and metrics for tracking organic performance and refining SEO-driven content.
2.00 hrs

Keyword Research Fundamentals
Demonstrate how to find relevant keywords and assess their potential using basic metrics.
2.00 hrs
Keyword Mapping and Content Planning
Explain how to map keywords to content and plan topic clusters for topical authority.
2.00 hrs
Optimizing Content with Keywords
Describe practical ways to integrate keywords naturally into headings, body text, and metadata.
2.00 hrs
LSI and Semantic Optimization
Introduce latent semantic indexing concepts and how to use related terms to improve relevance.
2.00 hrs
URL Structure and Internal Linking
Summarize best practices for URLs and internal linking to support SEO and navigation.
2.00 hrs
Using SEO Tools Effectively
Show how to use common SEO tools to inform writing decisions and track changes over time.
2.00 hrs

Principles of a Good Headline
Identify the core elements that make a headline compelling and click-worthy.
2.00 hrs
Emotional Triggers and Power Words
Explain how emotional triggers and strong word choices influence headline performance.
2.00 hrs
Formatting and Headline Types
Describe different headline formats such as lists, how-tos, and questions and when to use them.
2.00 hrs
SEO and Headlines
Demonstrate how to balance SEO needs with creativity when writing headlines.
2.00 hrs
A/B Testing and Headline Variations
Introduce basic A/B testing approaches to evaluate headline effectiveness.
2.00 hrs
Crafting Subheads and Teasers
Explain the role of subheads and teasers in supporting the main headline and guiding readers.
2.00 hrs
Practical Headline Exercises
Provide hands-on techniques to generate and refine multiple headline options quickly.
2.00 hrs

Metrics for Headline Success
List key metrics such as CTR and time on page used to evaluate headline performance.
2.00 hrs
A/B Testing Workflows
Outline a simple workflow to set up, run, and interpret headline A/B tests.
2.00 hrs
Iterative Optimization Techniques
Describe methods to iteratively improve headlines based on data and audience feedback.
2.00 hrs
Using Analytics to Inform Headlines
Show how to use analytics insights to guide headline choices and content placement.
2.00 hrs
Case Studies of Headline Optimization
Analyze examples of successful headline optimizations and extract applicable lessons.
2.00 hrs

Platform Characteristics Overview
Compare major social platforms and identify how content objectives vary by channel.
2.00 hrs
Post Formats and Best Practices
Describe best practices for post formats including captions, images, and hashtags across platforms.
2.00 hrs
Engagement and Community Building
Explain tactics to foster engagement and build a following through consistent social content.
2.00 hrs
Scheduling and Frequency Strategies
Summarize considerations for posting frequency and timing to maximize reach and engagement.
2.00 hrs
Visual Storytelling and Multimedia
Describe how writers collaborate with visual media and incorporate multimedia into social posts.
2.00 hrs
Crisis Communication and Sensitive Topics
Outline approaches for responsibly handling negative feedback and sensitive subjects on social channels.
2.00 hrs

Defining Brand Voice and Tone
Explain how to define and document a brand voice and adjust tone for different contexts.
2.00 hrs
Adapting Voice for Different Audiences
Describe techniques to modulate voice and tone for varied audience segments and platforms.
2.00 hrs
Creating Shareable Content
Identify elements that increase the shareability of content, including emotional resonance and clarity.
2.00 hrs
Consistency and Style Guides
Summarize how to create and use style guides to maintain consistent voice across content.
2.00 hrs
Inclusive and Accessible Writing
Describe practices for writing that is inclusive and accessible to diverse audiences.
2.00 hrs
Measuring Shareability and Reach
Introduce metrics and qualitative indicators to evaluate how well content is shared and amplified.
2.00 hrs

Levels of Editing: Structural to Copy
Differentiate between developmental, structural, copy, and line editing and when to apply each.
2.00 hrs
Clarity, Concision, and Flow
Describe techniques to improve clarity, remove redundancy, and enhance logical flow in drafts.
2.00 hrs
Language Mechanics and Style
Summarize common grammar and style considerations that improve readability and professionalism.
2.00 hrs
Using Track Changes and Collaboration Tools
Explain best practices for collaborative editing using common tools and version control methods.
2.00 hrs
Peer Review and Feedback Processes
Outline how to structure peer reviews and incorporate feedback constructively.
2.00 hrs
Editing Checklists and Workflows
Provide a practical checklist and workflow to ensure thorough and consistent editing before publication.
2.00 hrs

Proofreading Techniques and Tips
List practical proofreading strategies to catch errors and polish final drafts.
2.00 hrs
Common Errors and How to Avoid Them
Identify frequent mistakes in punctuation, spelling, and formatting and how to prevent them.
2.00 hrs
Automated Tools and Their Limitations
Describe how to use grammar and spellcheck tools effectively while recognizing their limitations.
2.00 hrs
Final QA Workflow Before Publication
Outline a final quality assurance workflow to verify facts, links, and formatting prior to publishing.
2.00 hrs
Maintaining Version Control and Archives
Explain practices for tracking versions and maintaining archives for future reference and compliance.
2.00 hrs

Foundations of Content Strategy
Explain core elements of a content strategy and how they align with organizational goals.
2.00 hrs
Content Audits and Gap Analysis
Describe how to conduct a content audit and identify gaps and opportunities in existing content.
2.00 hrs
Workflow and Team Roles
Summarize typical team roles and workflows for planning, creating, and approving content at scale.
2.00 hrs
Content Management Systems (CMS) Basics
Introduce common CMS features and how writers interact with CMS platforms to publish content.
2.00 hrs
Governance and Approval Processes
Explain governance structures and approval processes to ensure quality and compliance.
2.00 hrs
Scaling Content Operations
Describe strategies to scale content production while maintaining quality and consistency.
2.00 hrs
Measuring Strategy Success
Introduce KPIs and reporting approaches to evaluate and iterate on content strategy over time.
2.00 hrs

Principles of Persuasive Copywriting
Summarize core persuasive techniques used in copywriting to drive action and conversion.
2.00 hrs
CTA and Conversion-focused Writing
Explain how to craft effective calls-to-action and conversion-oriented copy for various formats.
2.00 hrs
A/B Testing and Landing Page Copy
Describe methods to test copy variants and optimize landing page messaging for better results.
2.00 hrs
Assembling a Professional Portfolio
Provide steps to select, present, and format writing samples that showcase skills and versatility.
2.00 hrs
Personal Projects and Case Studies
Explain how to develop case studies and personal projects that demonstrate process and impact.
2.00 hrs
Pitching, Proposals, and Client Communication
Describe effective techniques for pitching services, writing proposals, and maintaining client relationships.
2.00 hrs
Upcoming Batches

Pick a schedule that fits your routine

We run multiple live cohorts so you can line up a batch with your goals, weekly bandwidth, and preferred mode of learning.

Weekend Batch Filling fast

Starts 22 Nov 2025

  • 08:00 AM - 10:00 AM
  • Morning Batch
  • SS cadence
  • 60 live sessions
Weekend Batch

Starts 22 Nov 2025

  • 08:00 PM - 10:00 PM
  • Evening Batch
  • SS cadence
  • 60 live sessions
Learner Voices

Stories from professionals who accelerated with SkillsBiz

Hear how learners leveraged mentor feedback, immersive projects, and certification support to reach their Mandarin goals.

R
Ritika Joshi
The PG in Content Writing course was well-structured and detailed. The trainer explained brand writing, keyword research, and editing techniques. After the course, I cleared my certification and got freelance work from international clients.
S
Sana Sheikh
The PG in Content Writing course was very helpful and career-oriented. The trainer guided us through practical assignments and real-time projects. After the course, I was confident enough to publish my own blogs and work with clients.
P
Pooja Sharma
The PG in Content Writing course helped me transform my writing skills professionally. The trainer explained SEO, blog writing, and social media content creation in detail. After completing the course, I cleared my certification and got a part-time writing job.
G
Gurpreet Singh
The PG in Content Writing course was very well-structured and interactive. The trainer explained content planning, research, and tone consistency clearly. The skills I gained from this course helped me get selected as a content writer in a reputed firm.
S
Suresh Nair
The PG in Content Writing course was very practical and industry-oriented. The trainer focused on website content, article writing, and editing skills. After completing the course, I cleared my certification with ease and started working with a digital agency.
R
Rohit Agarwal
The PG in Content Writing course was one of the best learning experiences of my career. The trainer explained SEO writing, blog creation, and copywriting techniques step by step. After completing the course, I successfully started freelance projects and built a strong portfolio.
Frequently Asked Questions

Your questions, answered in one place

Everything you need to know before you commit—from certification timelines to support during the program.

The Post Graduate Program in Content Writing is a 192-hour course.
The course is delivered online, allowing you to learn from anywhere.
The total fee for the program is INR 59500.
No specific prerequisites are required, but a proficiency in English is recommended.
Yes, a certificate of completion will be provided after successfully finishing the course.
Yes, the course is designed for both beginners and those looking to enhance their writing skills.
Assignments will include writing tasks, projects, and peer reviews to build your skills.
Course materials will be accessible through our online learning platform.
Yes, participants will have the chance to interact with industry professionals and peers.
Graduates can pursue careers in content writing, copywriting, digital marketing, and more.

Global recognitions that power your profile

We are trusted by leading accreditation bodies, ensuring your certificate is respected by employers worldwide.

Nasscom Certification Six Sigma Certification ISO Certification MSME Certification ISO 9001 Certification Startup India Certification EU Certification MCA Certification Future Skills Certification Nasscom Logo
Awards & Recognitions

Celebrated for excellence in outcome-driven education

Our pedagogy, learner outcomes, and mentor network have been acknowledged by industry councils and global education forums.

Ready to fast-track your Post Graduate Program in Content Writing mastery?

Join a live cohort, collaborate with peers, and unlock premium resources designed for global careers.

Explore Schedules
Call WhatsApp